Face

When influencer Ayleen Park dropped the phrase “wet masking” during a live shopping video with her mom, Sonia Lee, it immediately stopped us in our tracks. Naturally, we had to find out more—with a little help from the pros.

In an industry obsessed with the next big thing, a handful of products have managed to do what few can: remain relevant—and beloved—for decades. These skin-care icons didn’t just survive changing trends; they shaped them. From pioneering formulas that introduced breakthrough ingredients to heritage creams that became cult favorites, each has earned its place in the anti-aging hall of fame.

If you’re cosmetically literate—or spend any time on the aesthetics side of TikTok—you’ve likely seen phrases such as “undetectable tweakments” and “facial balancing” circulating. It’s a new era of aesthetics. The days of unrecognizable facelifts and overfilled lips are, for the most part, behind us, with subtle, natural-looking results becoming the goal.

The Heated Rivalry boys, Hudson Williams and Connor Storrie, have caused quite a commotion lately. The stars of the hot hockey romance just blessed the 2026 Golden Globes red carpet and, to absolutely no one’s surprise, they both looked handsome as ever. Storrie was done up to perfection by celebrity groomer Candice Birns, who even used an exclusive complexion product launching from Milk Makeup in February.

The beauty industry thrives on virality, and skin-care trends move especially fast. New ones surface daily, dominate feeds for a moment and then fade just as quickly, making room for the next big trend to emerge. While it can be tempting to try them all, one rule of skin care remains true: not every trend works for every skin type. Sorting through the noise on apps like TikTok and Instagram doesn’t always lead to clear or reliable guidance. That’s why we turned to the experts.

You might be surprised to learn that glycolic acid can help address many common body-skin concerns, from rough texture to dark spots. This powerful alphahydroxyacid (AHA) has been popping up in more body-care products—and for good reason.

When it comes to achieving smoother texture, a more even tone or that coveted lit-from-within glow, two in-office treatments consistently rise to the top: Laser Genesis and radio-frequency microneedling (RFMN). While both boost collagen and refine the complexion, the cutting-edge technologies work in fundamentally different ways, and their strengths shine in different scenarios.

Molly Sims has built YSE Beauty around one simple philosophy: Beauty products should solve real problems, not just mask them. With the expansion of the clinically tested, best-selling Wide Awake Brightening Eye Cream ($68)—her ultimate under-eye essential—that mindset is front and center.

HALO is a widely beloved hybrid laser that combines ablative and non-ablative wavelengths to achieve an impressive reduction in the appearance of sun spots, fine lines, wrinkles and dullness, with minimal downtime. Sciton, the creators of HALO, has leveled up its offerings with HALO TRIBRID.

If you’ve spent any time on TikTok this year, you know that over-50 influencers are dominating the beauty space. Comfortable in their skin and full of years-earned wisdom, they share secrets and drop gems daily—and their advice, tips and tricks aren’t going unnoticed. Women of all ages are taking notes.

If your skin feels too lackluster or dry for a moisturizer to make a noticeable difference, skin boosters may be the answer. More than a highly concentrated serum or rich face cream, these in-office treatments deliver intense hydration, a subtle glow and even light plumping. Long popular in Europe and Asia, skin boosters are now gaining traction in the United States. Ahead, three dermatologists explain what to know.