Alix Earle and Kate Hudson’s Favorite Concealer Is Getting Even Better
When a concealer racks up celebrity fans ranging from Kate Hudson and Alix Earle to Meghann Fahy and Bethenny Frankel—and consistently shows up in Get Ready With Me videos red‑carpet prep kits—you know it’s more than a passing fad. Since launching in 2023, Tower 28’s Swipe Serum Concealer ($24) has become a well-loved hit and consistently one of Sephora’s top concealers. Now, the brand is taking the formula’s momentum even further with eight new shades and an upgraded performance claim: 18 hours of wear with up to 48 hours of hydration, outperforming leading competitors in the category.
Madonna Brings Her Legacy to Dolce&Gabbana’s ‘The One’
Madonna is the new face of The One, Dolce&Gabbana Beauty’s iconic fragrance that helped define modern celebrity perfume when it launched 20 years ago.
― Advertisement ―
Alix Earle and Kate Hudson’s Favorite Concealer Is Getting Even Better
When a concealer racks up celebrity fans ranging from Kate Hudson and Alix Earle to Meghann Fahy and Bethenny Frankel—and consistently shows up in Get Ready With Me videos red‑carpet prep kits—you know it’s more than a passing fad. Since launching in 2023, Tower 28’s Swipe Serum Concealer ($24) has become a well-loved hit and consistently one of Sephora’s top concealers. Now, the brand is taking the formula’s momentum even further with eight new shades and an upgraded performance claim: 18 hours of wear with up to 48 hours of hydration, outperforming leading competitors in the category.
More News
Alix Earle and Kate Hudson’s Favorite Concealer Is Getting Even Better
When a concealer racks up celebrity fans ranging from Kate Hudson and Alix Earle to Meghann Fahy and Bethenny Frankel—and consistently shows up in Get Ready With Me videos red‑carpet prep kits—you know it’s more than a passing fad. Since launching in 2023, Tower 28’s Swipe Serum Concealer ($24) has become a well-loved hit and consistently one of Sephora’s top concealers. Now, the brand is taking the formula’s momentum even further with eight new shades and an upgraded performance claim: 18 hours of wear with up to 48 hours of hydration, outperforming leading competitors in the category.
Joanna Gaines Keeps This Blush Within Reach at All Times
Joanna Gaines—interior designer, Magnolia co-founder and co-creator of the Magnolia Network—has shared plenty of personal essentials over the years, but in a recent interview with The Strategist, the mogul and TV host revealed the exact blush she always keeps on hand: Lancôme’s Blush Subtil Powder Blush ($34).
Madonna Brings Her Legacy to Dolce&Gabbana’s ‘The One’
Madonna is the new face of The One, Dolce&Gabbana Beauty’s iconic fragrance that helped define modern celebrity perfume when it launched 20 years ago.
Explore more
Alix Earle and Kate Hudson’s Favorite Concealer Is Getting Even Better
When a concealer racks up celebrity fans ranging from Kate Hudson and Alix Earle to Meghann Fahy and Bethenny Frankel—and consistently shows up in Get Ready With Me videos red‑carpet prep kits—you know it’s more than a passing fad. Since launching in 2023, Tower 28’s Swipe Serum Concealer ($24) has become a well-loved hit and consistently one of Sephora’s top concealers. Now, the brand is taking the formula’s momentum even further with eight new shades and an upgraded performance claim: 18 hours of wear with up to 48 hours of hydration, outperforming leading competitors in the category.
Joanna Gaines Keeps This Blush Within Reach at All Times
Joanna Gaines—interior designer, Magnolia co-founder and co-creator of the Magnolia Network—has shared plenty of personal essentials over the years, but in a recent interview with The Strategist, the mogul and TV host revealed the exact blush she always keeps on hand: Lancôme’s Blush Subtil Powder Blush ($34).
Madonna Brings Her Legacy to Dolce&Gabbana’s ‘The One’
Madonna is the new face of The One, Dolce&Gabbana Beauty’s iconic fragrance that helped define modern celebrity perfume when it launched 20 years ago.
Disco Lips Are Where High-Shine Goes Next in 2026
We’ve heard the reports that the clean girl aesthetic is no longer reigning supreme—and in 2026, there’s already plenty of evidence to support the shift. One shining example: disco lips. The mirrorball-inspired lip trend arrived with the new year and shows no signs of fading as winter rolls on. “People are craving fun, playful looks that bring a party vibe to their makeup,” says professional makeup artist Sofia Schumann.
Rare Beauty’s Next Chapter Starts at Ulta
In a crowded celebrity beauty landscape, Rare Beauty has managed to rise above the noise—and today’s breaking news is proof. Starting February 1, Selena Gomez’s beloved brand will be available at Ulta Beauty, a move fans have been quietly (and not so quietly) asking for.
The Lip Liner Shade Every ‘It Girl’ Has on Rotation
When it comes to makeup, no collection is complete without a few hero items. For most people, that means a reliable concealer to cover and brighten, plus a mascara to define lashes. For the internet’s “It girls,” there’s another essential in the mix: a creamy, neutral lip liner—specifically, Make Up For Ever’s Artist Color Pencil Long-Lasting Lip Liner. From Sabrina Carpenter to Jennifer Lopez and model favorites Hailey Bieber and Bella Hadid, the pencil has earned holy-grail status for everyday routines.
‘Resting Rich Face’ Is the Polished Way to Go Bare
Makeup trends come and go, but the one to know right now has a hard-to-forget name: “resting rich face.” Instead of piling on products, the focus is on a small edit of formulas designed to enhance your features. Think a brightening serum in place of concealer to even tone, or a tinted lip oil with skin-loving ingredients instead of a full glossy lip combo. The look isn’t entirely new; it’s more of a rebrand of the “clean girl” and “old money makeup” aesthetics that have long put polished, minimal makeup front and center.
Hinoki Is the Woodsy Note Showing Up in Every Cool-Girl Scent
If you ask me, the mark of a good fragrance is mystery. Sometimes that means a complex accord that’s hard to pin down; other times, it’s the mystique a particular note brings to a scent. Hinoki, a wood derived from Japanese cypress trees, has all of those qualities. It’s subtly earthy with equally delicate notes of citrus and resin, yet carries a distinct forest aroma that feels elegant and alluring.
