TikTok Shop Türkiye market playbook
TikTok Shop is scaling its Türkiye pilot. Three brands in beta share what they learned in the first 90 days — what to do, what to skip.
By Selin Aksoy · Marketplace Strategist
TikTok Shop has become a channel that produces real volume in Türkiye. We reviewed the first 90 days with three of our pilot brands. The dynamics are different from Trendyol or Hepsiburada — treating this as 'another marketplace' is a mistake.
Lesson one: don't think about launch content like a product listing. Influencer-style, single-take, no-set, 'showcase' video formats are what sells. Studio shots underperform.
Lesson two: you have to publish 12–20 videos in the first week. The TikTok Shop algorithm gives new products distribution — but only brands that are actively producing can use the window. A passive listing gets buried in the first 7 days.
Lesson three: live shopping converts 5–8× more than the organic channel. Without at least two live streams a week, the TikTok Shop investment is half-done. The TR time-zone sweet spot is 20:00–23:00.
Next month we'll publish a deeper analysis of the catalog-strategy differences between TikTok Shop and Trendyol.